Advertising, Badly named stuff, Dodgy, Inefficiency, Picture, Provocative

Lost in f*ckin’ translation

A very very big shout-out to blogger Jake Adelstein at the Japan Subculture Research Center for pointing out these amazing sales discounts, available at a department store in downtown Osaka, Japan (in Shinsaibashi, right next to Hearton Hotel Shinsaibashi and Planet 3rd cafe, if you’re interested). Thanks also to @jjbw, @emilyknits, and @LettersOfNote, whose tweets brought them to my attention.

When viewing the pictures I nearly fell off my yogaball in amazement at what I saw. Could this actually be real?

20% off everything? Everything?! You betcha!

The authenticity of these sales advertisements (of which more below) has been verified by the people at the JSRC, as described on their blog (please send them your clicks). It turns out that the whole store was plastered with these things. Here are some more:

Clearly, these guys have put a lot of work into promoting their sale. However, there is something about these posters that makes them a little “I-wouldn’t-if-I-were-you”-ish. You see, it’s a little unclear when the promotion ends. Upon further viewing of the posters, you might note that they also contain some rather surprising text:

2012 1.1~1.9 sun-fri

Huh? At first glance, this suggests that the sale runs from Sunday 1 January to Friday 9 January.  However, as these dates don’t tally with the actual 2012 calendar, it can’t mean this. Rather, it must means that the sale runs from 1 January to 9 January, but that the store is shut on Saturdays. Anyway, it’s all a little unclear.

So I think we have all learned something important here today. Namely, if you plan to use English as a decorative motif in your in-store advertising material, it might be helpful to have your sales posters checked by a native English speaker…

But, on balance, I do think the posters look great. I want one.


About Brian Hughes



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